Sr. Writer • Creative Director • Narrative Architect

I turn stories into strategy.

Creative storytelling, advertising, entertainment, and strategic communication—built to make brands memorable, audiences feel something, and ideas move.

The perspective

Story is more than content.
It is a business tool.

Decedric Williams is a senior-level storyteller and creative strategist with more than a decade of experience shaping narratives across entertainment, marketing, hospitality, and digital media. A published author, screenwriter, creative director, and communications professional, he brings writers' room imagination to business strategy—and business strategy back to the story.

Creative Advertising

Campaign concepts, brand voice, copy, messaging, and audience-centered creative designed to connect ideas with people.

Entertainment Storytelling

Screenwriting, script development, cinematic narrative, character-driven concepts, and story worlds built for modern audiences.

Creative Direction

End-to-end creative leadership connecting strategy, content, production, stakeholders, and execution.

Selected creative

Ideas with a point of view.

Screenwriting • Original IP

A Mistletoe For Christmas

A contemporary holiday romantic comedy built around friendship, freedom, and finding the life you actually want.

Brand Storytelling

Translating business objectives into narratives that create emotional connection and audience engagement.

Multi-Platform Content

Creative concepts and content strategies developed for digital, social, entertainment, and brand environments.

Creative Leadership

Bringing writers, producers, marketers, executives, and production partners around one compelling story.

Creative toolkit

Strategy meets imagination.

Global Creative StrategyCreative AdvertisingCreative DirectionBrand StorytellingCampaign DevelopmentNarrative StrategyIntegrated MarketingEntertainment MarketingCopywritingScreenwritingContent StrategyBrand Voice & MessagingCreative BriefsProduction OversightStakeholder ManagementCross-Functional LeadershipDigital & SocialExecutive Communications

“ The strongest creative doesn't just get attention. It gives people a reason to remember, believe, and act. ”

Start a conversation

Let's make something worth talking about.

For creative leadership, advertising, brand storytelling, entertainment, writing, or strategic communication opportunities:

Decedric Williams
Sr. Writer • Creative Director • Narrative Architect
Longview, Texas